What makes a good quantum outreach video? An evaluation framework for a quantum video playlist
Year: 2026
Authors: Anttila D., Bitzenbauer P., Scheer S., Tartaglia D., Folkers B., Goorney S., Vartak S., Sherson J., Toninelli C.
Autors Affiliation: Univ Jyvaskyla, Dept Phys, Seminaarinkatu 15, Jyvaskyla 40014, Finland; Univ Leipzig, Inst Didakt Phys, Vor Hospitaltore 1, D-04103 Leipzig, Germany; Leibniz Univ Hannover, Inst Didakt Math & Phys, Welfengarten 1, D-30167 Hannover, Germany; CNR, Ist Nazl Ottica, Largo Fermi 6, I-50125 Florence, Italy; Univ Federico II, Dipartimento Fis Ettore Pancini, Complesso Univ Monte St Angelo Via Cinthia 21, I-80126 Naples, Italy; Univ Twente, MESA Inst Nanotechnol, NL-7500 AE Enschede, Netherlands; Aarhus Univ, Dept Management, Fuglesangs Alle 4, DK-8210 Aarhus, Denmark; Amsterdam Univ Appl Sci, Quantum Talent & Learning Ctr Amsterdam, Amstelcampus,Rhijnspoorpl 2, NL-1091 GM Amsterdam, Netherlands.
Abstract: With increasing applications and industrialization of quantum-based technologies, quantum literacy is becoming progressively important for the general public. Online outreach videos are a popular tool due to their adaptability to complex contents. However, they can contain misinformation and foster inaccurate interpretations of quantum principles. The European Quantum Technology Flagship is addressing this by curating educational materials available to the public. Nevertheless, the community is still lacking an unambiguous method to assess the explanatory quality of quantum videos. Such a development would benefit teachers, science communicators and those who want to foster quantum knowledge outside of specialist endeavors. To close this gap, we iteratively developed an evaluative framework for quantum outreach videos, drawing on existing literature concerning educational videos. Two raters applied the final version of the framework to 20 videos (Cohen’s kappa 0.48). The results showed that some subcategories were coded rarely or not reliably enough, so a condensed version of the framework was introduced (Cohen’s kappa 0.59). We foresee an application of this framework to collections of quantum outreach videos. It illuminates the aspects to consider when creating such videos and highlights the importance of better defining how using certain subcategories can improve the explanatory quality of a video.
Journal/Review: EPJ QUANTUM TECHNOLOGY
Volume: 13 (1) Pages from: 40-1 to: 40-23
More Information: The project has been co-funded by the European Union ERC, QUINTESSEnCE, 101088394 and with funding from theEuropean Un ion’s Horizon Europe Programme under Grant Agreement ID 101070193. Views and opinions expressed arehowever those of the author(s) only and do not necessarily reflect those of the European Union or the European ResearchCouncil. Neither the European Union nor the granting authority can be held responsible for them. S.S. acknowledgesfunding by the Deutsche Forschungsgemeinschaft (DFG, German Research Foundation) under Germany’s ExcellenceStrategy – EXC-2123 QuantumFrontiers – 390837967.KeyWords: Quantum videos playlist; Quantum outreach; Quantum Flagship; Video explanatory quality evaluation frameworkDOI: 10.1140/epjqt/s40507-025-00461-z
